Top Student Housing Marketing Ideas
Property owners who own off-campus student housing must seek out students to rent rooms. Before choosing accommodation, every student wants to know if the place is worth it. A student housing marketing campaign can effectively reach out to students and share the necessary information. However, even a beginner should not find marketing student housing frustrating. You must choose the right student housing marketing campaigns to get the best results. Therefore, student housing owners will have greater financial security.
Besides, student accommodations achieve higher occupancy rates than hotels. According to reports, these rates are no less than 86% (USA), and up to 95% (Nigeria and South Africa), unlike in the UK where they are 97%. Do you know what marketing strategy to use to attract potential student tenants? If not, you’ve come to the right place. Let’s find out everything you need to know about student housing marketing media ideas
What is The Best Time to Implement Student Housing Marketing Ideas?
Are you struggling to come up with new marketing ideas for student housing? It’s not just you. These days, increasing student housing occupancy is hard without effective marketing. But student housing marketing ideas are effective when the demand for student housing is equal to or is more than the supply of student accommodation. The ideas will be ineffective if more student apartments are available than students in a particular city. It may be necessary for you to change your policy of housing to get potential tenants. You may be interested in the article “Is Student Housing only for Students” related to this topic. For cases where student housing demand exceeds supply, continue reading. These student housing marketing ideas can also help you cut marketing costs and effort. Besides, you will communicate flawlessly and professionally with the students.
What makes student housing marketing effective?
To attract potential renters, you need to advertise your student apartments. A good advertisement provides all the information customers require to make purchase decisions. No matter what marketing you use, students worldwide want certain information before selecting accommodation. These include
- Student housing name
- Property pictures
- Rent amount
- All amenities included in the rentals
- Details of the landlord or real estate agent.
Student Accommodation names
One of the most important things is the name of the student accommodation for marketing. For example, you’ll find several names if you search for the top Single-student rooms in Braamfontein in Johannesburg. This proves the importance of having a name. Besides, most small student accommodation property owners market themselves as “Student Accommodation”. As a result, they are unlikely to become “top of mind”. Names help differentiate the student housing offering and help prospective tenants remember it when deciding.
Property Pictures
It is important to have clear and high-resolution images of your housing so that students can clearly visualize it. In the latest trends, property owners use stock pictures and virtual staging to attract buyers and renters alike. Stock pictures are the concept of purchasing photographs from websites. Furthermore, the real newbie is in the virtual staging. What does that mean? After clicking the pictures of your room, you can hire a designer to fill it out with furniture representing the tenants’ style.
According to the reports, virtually staged rooms are filled much more quickly. Apparently, the empty rooms give a sense of abandonment, so buyers and renters shy away from such.
Rent Amount
It is extremely important for students to pay attention to the rental amount, the administration fee, and the required deposit. It helps potential tenants compare rent amounts with amenities and other housing. Two landlords charging $900 per month may charge different amounts if one includes free Wi-Fi, gym, and parking, while the other does not. It helps them to select the right one according to their needs and requirements.
Contact Details
Students typically contact their landlord or agent after selecting suitable accommodation. Some landlords may wish to withhold the information for security reasons. Disclosing the information has more benefits than risks. Additionally, all major real estate agents disclose their contact information to make things easy. Despite this, some landlords prefer DMs for further information, including their contact details. Providing your contact information will enable prospective tenants to get in touch with you and get more information.
With this information, the next step is to find the appropriate place or media to start marketing. Let’s understand where you can market studying housing and find potential tenants.
6 Top Student Housing Marketing Media Ideas
Websites
With the advent of digitisation, students are able to communicate more easily. It’s true that only some people are on social media or have an active account. Statistics show that 68% of purchases begin with a search on a search engine like Google and Microsoft Bing. Therefore, investing in a custom website will increase its reliability and authenticity. The website must be virtually persistent and responsive. The content on an adaptive website is displayed according to the device used to search. Make sure your website is suitable for desktop as well as mobile. Remember, laptop content differs from smartphone content. Try to hire an expert web designer to solve these issues.
Searching for student housing by name is easier for students than searching by product. For example, you provide student housing services in Birmingham. When someone searches for the best Student accommodation in Braamfontein or student accommodation in Birmingham, your website needs to be on the first page of the search result to get potential tenants. In order to overcome this problem, you need to be an expert in Search Engine Optimization, also known as SEO. Understanding how Search Engines rank search results will help you appear on the first page of search results. Besides, you can hire an SEO specialist to do the service for you. This is both time-consuming and something that is constantly changing. Additionally, maintaining the sites costs a lot for a small business.
Pamphlet and Posters
Landlords have been obtaining tenants through this method for centuries. However, it still works and yields good results in areas where it is used.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.It is not ideal because of the costs involved in printing and mounting it on lampposts and notice boards. Besides, it can consume more time than you thought. For instance, a lady I know used to travel more than 60 kilometers to ensure that they issue pamphlets for a new vacancy in the student apartment. This all adds up. Besides, students are now on social media and it is easy to communicate online. In addition, pamphlets can get wet during rainy seasons and become invisible. Moreover, the sun has the ability to dull the ink and make it difficult to read. And just when you thought you heard them all, printing paper no longer appeals to our environmentally conscious generation.
Student room directories
You can add your accommodation to a number of student room directories. Listing your property on these sites is a very good marketing idea. These directories are simply aggregators that connect landlords with students who are seeking student housing. They play in a niche market and specialize in student housing properties only. Unlike classifieds and property websites, you only deal with visitors looking for student accommodation housing. Additionally, they cater to students with and without social media accounts. As a result, these sites are a good marketing idea for student apartments due to their sheer number of visitors.
Additionally, these sites effectively deal with security issues, which makes them safer. For instance, the landlord’s contact details are only disclosed to the potential tenant once they create an account with the relevant information. If you are looking for renowned and popular student room directories then you should consider Ezilet (global) and Rock (Eswatini)
Facebook Student Accommodation Group Pages
Before student room directories, students used to open Facebook pages and groups to find apartments close to their universities. As a result, they became increasingly popular. Some of the groups are exclusively serving certain universities. For instance, Student Accommodation in Stellenbosch serves the University of Stellenbosch only.
Nevertheless, lack of uniformity, scamming, and late advert approvals may make them less effective. For instance, some groups may approve an advertisement a day or two later. It is also possible for these groups to decline an advertisement erroneously in certain circumstances. Despite all that, the volume of students who cannot find accommodation through Search engines makes this method a worthwhile marketing idea.
Classified Sites
There are classified sites where you can advertise your student housing. These sites have a high number of monthly visitors, which makes them worth considering. Some sites allow their customers to sell whatever they want to sell on their sites. Items include cars, used furniture, collectables, cutlery and crockery, bricks and other building materials, and property for sale and rentals.
Due to the items that one is likely to find on these sites, they have a huge number of visitors on their sites looking for various items. However, these sites are prone to scammers who take advantage of students in desperate need of housing. As a result, some classified sites, such as Gumtree, educate their users on how to avoid schemes used to rob them. Whenever students search for an apartment on one of these sites, they must be very cautious before sending money. Popular classified sites in South Africa include Gumtree, Junk Mail, etc.
Real Estate Agents
You can also hire real estate against to get potential tenants. The real estate agents have expertise and knowledge of the market surrounding the university, college, or vocational centre. In addition to their extensive advertising, they offer excellent services in marketing student housing. Using an estate agent to market your property could result in a satisfactory occupancy rate. It could make a difference between whether
Obstacles to Student Housing Marketing Ideas
There are a few challenges that are related to student housing marketing. For example, one can do things that scare potential tenants and drive them into the hands of the competition. The top impediments to student housing marketing ideas include the following:
- Late responses to inquiries,
- Missing advertisement information
- Information about the place missing
- Need to include contact info.
- Unkempt properties.
Many small student accommodation providers only do this part-time, thus taking longer than usual to respond to email inquiries. As a result, students may find suitable accommodation elsewhere, due to the fact that most of them are doing this part-time. You must make a strong online presence and run the campaign professionally to attract and get potential tenants.
How Ezilet Can Help You To Build Your Student Accommodation Business?
The Ezilet platform connects honest landlords with the right tenants. It’s a place where you can advertise your property transparently and effectively and find suitable accommodation without hassle.The platform is easy to use and provides a large user base to get the desired results. Additionally, Ezilet offers the following benefits for listing student accommodations off-campus:
- We have a high traffic of students looking for student housing
- Free and low-cost listings
- Small players with no websites have difficulty estimating the cost of advertising student housing. In that case, you can use the listing on our website by uploading pictures of the rooms using Ezilet.
- You will find a community passionate about off-campus student housing here.
- No need to pay a monthly fee to promote your student accommodation business.
- It is possible for you to describe your rooms so that you can attract tenants for yourself
- Easily reach local and international students.
- An easy-to-use platform that anyone can use and advertise student housing.
To list your property on the common platform, be included! List today!
Ezilet has built a trusted community where landlords and students connect securely through our system. We also offer valuable guidance to landlords to help elevate their property investment businesses. Our resources include articles like “Is Student Housing only for Student,” “Marketing Student Room Ideas for Higher Occupancy,” “NSFAS Accredited Accommodation Requirements,” “Student Room Decoration Ideas,” and “Is Student Accommodation Worth It?” Plus, we make it easy for landlords to “Add Listings” on our site, ensuring their properties are visible to a large number of students seeking rentals.
Final Thought
It is important to adopt a marketing strategy that results in huge results for any type of accommodation building, be it large or small. For instance, looking for students to rent a room using Facebook Student Accommodation Group pages can be highly successful if you don’t have a website. The majority of purchases, however, are made after conducting a web search. As a result, listing in directories and classified may yield quicker results. If you want to use directories, then you must use Ezilet. With good pictures, an informative advert, and a fast response rate you will get the desired result without spending much.
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